Google & Facebook Ads

In early 2019, a metal structures factory launched a new product — steel reservoirs. They approached us for help in generating demand from scratch. There was neither a website nor traffic.

Within the first six months, it was necessary to fully utilize the production capacity. The sales department should have received a minimum of 10 leads per day at a cost not exceeding 14 dollars each.

For a quick start, we set up contextual advertising for steel reservoirs and silos. As a conversion tool, we implemented a quiz landing page. We fine-tuned the traffic system to meet the targets within six months.

The sales system generated 25 leads per day. The conversion rate of the quiz landing page averaged 5%. The production was busy with work. Later, in the second year, we created a full-fledged website, fine-tuned the sales department, and put the system on stream.

We continue to work in the third year and increase revenue. The goal is to become a medium-sized enterprise with an annual revenue of over 2 billion rubles.

In the spring of 2020, a metal structures factory decided to test the profitability of a new direction - screw piles

The goal was to keep the sales manager and 2 teams of workers busy. The cost per lead should not exceed $5

Following the classic approach, we set up contextual advertising in Google Ads and received 63 leads with a conversion rate of 4.4%. Then, we boosted traffic using Facebook Ads. We conducted in-depth research on the target audience and prepared strong ad copy.

The contextual advertising brought stable results, but it wasn't enough. Facebook Ads allowed us to generate more leads than the manager could handle. We had to slow down the advertising.

The cost per lead was $3.43. We obtained 83 leads from Facebook and 63 leads from Google Ads within a month.

In February 2021, a store selling cast iron cauldrons for cooking pilaf over a fire sought assistance.

Increase the flow of leads from the website at a cost of 3-6 dollars. Create a traffic system that will help generate revenue of $2.5 million per year.

After analyzing the demand frequency, assessing competitor coverage, and preliminary calculations, we decided to launch advertising on Facebook. We completed all preparatory technical work: pixel installation, creatives, texts. Within a week, we received the first results.

During the period from February to May, there were 412 purchases from Facebook. The cost of acquiring a customer was $5.2. Additionally, there were 5 to 10 extra purchases per day from the new channel.

We calculated the economics and plan to optimize contextual advertising and launch advertising on TikTok. Currently, the project is under maintenance.

В 2019 году завод металлоконструкций решил загрузить производство. К нам обратились за помощью в привлечении спроса из интернете. Стартовали с нуля.

To acquire customers from the internet, targeting orders of at least 20 tons.

Our partners created a landing page. We set up contextual advertising on Yandex.Direct and Google Ads. Later, we also configured advertising on Facebook. We tested different headlines.

The factory was booked for the next year. In 2021, we resumed work and received orders for over 1 billion rubles. Currently, due to the increase in metal prices, maintenance work is on hold.

We will calculate your KPIs: customer, lead, and click costs. We'll make forecasts and develop a semantic core from 1000 key phrases. We'll design 15 banners and write at least 3 ad texts for each group. We'll set up Google Analytics 4 and goals. We'll also connect anti-bot and anti-click fraud systems. We'll automate reports using databases for full transparency in metrics. All services we implement come with no additional cost. You'll receive a stable lead generation system from Google Ads and access to unique reports 24/7.

We will make preliminary technical settings, write texts, designers will create creatives for all placements, we will assemble videos, set up advertising campaigns, and achieve results.

We will outline a detailed promotion strategy tailored to your website, calculate the target audience, and assess demand frequency. We'll conduct a technical analysis of the site, set up relevant pages for each query, and if necessary, prepare articles on your topic. Your website will rank top for target queries.

Suitable for those with a large website or product catalog, or an online store.

We analyze advertising campaigns, settings, parameters, and ad texts. We create a mind map of the campaign structure suitable for your project. We provide recommendations on choosing strategies and payment models. You will receive a file with the structure, recommendations, and a guide on how to work with auto-strategies in Yandex.Direct or algorithms of other advertising systems.

Suitable for those who already have advertising campaigns running but are dissatisfied with the results.

Calculating the number of target audience (TA)
Assessing basic KPIs
Counting the number of competitors
Calculating the volume of TA per competitor

You will receive a table with metric calculations, a summary with recommendations for demand generation, guidance on landing page development, and answers to all questions within the consultation.